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Ads that tell the desired story to the desired people
Cattle people see Dickinson Cattle Co Inc ads and many do not know what goes into the planning of an ad. Here are some strategic plans, designs and problems in advertising. I hope this will help other producers to target an audience effectively. We are all in a marketing business -- we must identify ways to point our Texas Longhorn ad investment directly to the right people for the desired results. I am not saying this is the only way to do it, just what we do.
They like angular cows a lot, especially with good udders. They like bulls with muscle, lots of muscle. They like efficient cattle that live and produce a long time with minimal grain feed.
Registered Texas Longhorns since 1967
DCCI~~~ Purveyor of “one owner” quality Cattle.
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