Marketing Tips
A Key To Success
Many people fail in the Texas Longhorn business because they do not have enough patience.
Boothmanship and Beyond
Let's look at boothmanship, and how to squeeze the system for the most it will yield.
Conservative To The Core
Being conservative is a way of life: Rich people stay rich by living like they are broke. Broke people stay broke by living like they are rich.
Display Booth Marketing Strategies
Texas Longhorn display booth marketing is one of the great ways to develop new Longhorn producers.
Entry Level Marketing
12 actions that EVERY Texas Longhorn owner must do as a bare minimum for marketing.
Liquidating The Herd
Liquidating the herd is a very sad thing. Nobody wants to think about it. But everybody must prepare for that possibility.
Naming For Value
Valuable registered livestock must have great names. Names of value, power, depth and symbolism can add recognition, and, to the opposite, poor name choices can reduce value.
Photographing Longhorns
A high-quality, flattering photo will help you sell cattle, semen or whatever you may be marketing. A poor-quality, unflattering photo will probably make sure you don't do much business at all.
Private Treaty Sale Season
There is so much hype about registered cattle sales, yet less than 5% of Texas Longhorns sell in these sales.
Signs Of Sucessful Marketing
Consignment sales only promote the breed when they are professionally managed and good prices result.
Three Critical Plans for Marketing
Every successful Longhorn producer has thought out these three plans and identified a system that works.
To Consign or not Consign, This is the Question
Consignment sales only promote the breed when they are professionally managed and good prices result.
Travel Thieves
When I travel, there are some things that really bothers me. Some I call "hidden travel thieves."
Youth Earn Big $$$ Showing Cattle
Every successful adult knows all business has to be profitable. Whether it is ranching, a grocery store, delivering propane, or selling burgers, it can not, and will not continue without a profit. Show-kids may not have come to that realization.
Video - Breeding, Care, and Marketing of Texas Longhorns
by Darol Dickinson ITLA Houston Chapter on 4/9/05. This 18 point presentation deals with correct matings, going for the high dollars, positioning, evaluating, weighing, measuring, some history of bree ...more
Video - Colorado Springs Longhorn Downtown Trail Drive
Over 100 Texas Longhorns are driven through the second largest city in Colorado the first time during the 20th century; details of cattle cycle training, gathering, drover organization, press coverage ...more
Video - Developing and Promoting Texas Longhorns Using Displays
Every successful Longhorn producer will profit from public displays to get the message one-on-one to the masses. Live animal and booth displays are detailed for professional results. Presentation deve ...more
Video - Telemarketing Texas Longhorns
A presentation by Darol Dickinson at the ITLA Annual Convention, 10/15/05. This 23 point presentation deals in depth on marketing, developing phone lists, timing, preparation, inventory cataloging, ad ...more
