Marketing Tips

A Key To Success

A Key To Success

Many people fail in the Texas Longhorn business because they do not have enough patience.

Boothmanship and Beyond

Boothmanship and Beyond

Let's look at boothmanship, and how to squeeze the system for the most it will yield.

Conservative To The Core

Conservative To The Core

Being conservative is a way of life: Rich people stay rich by living like they are broke. Broke people stay broke by living like they are rich.

Display Booth Marketing Strategies

Display Booth Marketing Strategies

Texas Longhorn display booth marketing is one of the great ways to develop new Longhorn producers.

Entry Level Marketing

Entry Level Marketing

12 actions that EVERY Texas Longhorn owner must do as a bare minimum for marketing.

Liquidating The Herd

Liquidating The Herd

Liquidating the herd is a very sad thing. Nobody wants to think about it. But everybody must prepare for that possibility.

Naming For Value

Naming For Value

Valuable registered livestock must have great names. Names of value, power, depth and symbolism can add recognition, and, to the opposite, poor name choices can reduce value.

Photographing Longhorns

Photographing Longhorns

A high-quality, flattering photo will help you sell cattle, semen or whatever you may be marketing. A poor-quality, unflattering photo will probably make sure you don't do much business at all.

Private Treaty Sale Season

Private Treaty Sale Season

There is so much hype about registered cattle sales, yet less than 5% of Texas Longhorns sell in these sales.

Signs Of Sucessful Marketing

To Consign or not Consign, This is the Question

Consignment sales only promote the breed when they are professionally managed and good prices result.

Three Critical Plans for Marketing

Three Critical Plans for Marketing

Every successful Longhorn producer has thought out these three plans and identified a system that works.

To Consign or not Consign, This is the Question

To Consign or not Consign, This is the Question

Consignment sales only promote the breed when they are professionally managed and good prices result.

Travel Thieves

When I travel, there are some things that really bothers me. Some I call "hidden travel thieves."

Youth Earn Big $$$ Showing Cattle

Every successful adult knows all business has to be profitable. Whether it is ranching, a grocery store, delivering propane or selling burgers, it can not, and will not continue without a profit. Teenage Texas Longhorn show-kids may not have come to that realization.

Every successful adult knows all business has to be profitable. Whether it is ranching, a grocery store, delivering propane, or selling burgers, it can not, and will not continue without a profit. Show-kids may not have come to that realization.