Mating Strategies
35 Year Genetic Plan

Creating a genetic plan to move forward to desired outcomes. Set a goal and make a plan.
Breeding For Value Colors

Spotted cattle are considered more valuable than non-spotted cattle. Colorful cattle are easier to sell.
Calculating the Mystery of Bounce

Texas Longhorn genetic combinations bounce around in fascinating directions.
Long Range Herd Planning

20x more breed improving quality are created from producers who have a long range genetic plan.
Acquiring the Perfect Bull

The elusive hunt for the perfect bull is very difficult. Every professional Longhorn producer must concentrate on it.
Selecting The Correct Bull

Many of the great sires of the industry have originated in the Dickinson herd. DCC works diligently to use only the best sires in the industry.
Substance and Bone

"Why do we want increased bone size in Texas Longhorn cattle? You can't eat the bone!"
Texas Longhorn Mating Strategies

Strategies for planned matings to realize the best outcomes. Superior genetics are not accidental.
Video - Breeding, Care, and Marketing of Texas Longhorns

by Darol Dickinson ITLA Houston Chapter on 4/9/05. This 18 point presentation deals with correct matings, going for the high dollars, positioning, evaluating, weighing, measuring, some history of bree ...more
Video - Evaluating Pedigrees II

In 1994 the Evaluating Pedigree I film was produced describing in detail the many different types and interpretations of Texas Longhorn pedigrees. Now, more than any time in history, understanding ped ...more
Video - Mating Longhorns Successfully for Breed Improvement - 1992

Includes fraudulent misrepresentations and court documents on blood typing for purity in mating; proven successful mating combinations to produce world class Longhorns; eight genetic value traits; ble ...more
Video - Texas Longhorn Frozen Semen Sire Video

There are nearly 300 historic graphics, & over half are the first time published. This sire catalog video will make breeding decisions a very scientific calculation for serious Texas Longhorn prod ...more
Video - Texas Longhorn Semen Sire Documentary

Filmed in 2003. Over 400 still and action graphics show 29 of the leading sires ancestry, pedigree and progeny. What 8 cows and 8 bulls changed the breed. The most colorful, informative film ever prod ...more
Video - The Importance of a Breeding Plan to Produce High Value Texas Longhorns

by Bill Burton (2005 ITLA BREEDER OF THE YEAR) If you want to learn how to trap bear, talk to the guy with the bear hides on the wall. Bill, who raised the exciting $81,000 cow of Legacy fame tells al ...more