Glen Rose, TX -- The Texas Department of Agriculture Commissioner Sid Miller was invited to attend the ITLA 2020 Convention and Championship show. As a result of his friendship with ITLA President Larry P Smith, an agreement was struck for Texas Longhorns to be featured on Commissioner Miller's national RFD TV program, TEXAS AGRICULTURE MATTERS.
This segment was aired in mid February world wide. Live interviews with President Smith and prominent Texas Longhorn Judge, Lana Hightower at her Van, Texas ranch, made a very informative and positive promotional Texas Longhorn presentation. Just to save 12 minutes of commercials and non Longhorn wordulations, here is the condensed version. Feel free to forward to all of interest.
The registered cattle business is about marketing. A big thank you to ITLA for this professional presentation. The word needs to get out to the most people with the widest distribution. Although ITLA won't sell your cattle for you, this is how it helps for everyone in the whole industry with one foul swoop. D